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2014 ECD

We needed to convince cat lovers that Meow Mix is the one brand that really cares about the relationship between a cat and its owner. But the world didn't need any more cat content. Instead, it needed cat innovation. There's no better way to improve the cat/owner relationship than by, well, improving it. Say hello to Meow Mix Cat Starter - the world's first crowdsourced cat innovation site.

Check out the official unboxing video.


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