KENNETH THE ELF
2011 ECD / cw
How does Santa bring everyone awesome tech toys each year? Don't his elves just make wooden trains and dollhouses? With technology being the biggest trend in holiday gifting, it was time for a proper legend to be created. To finally answer the question, just how does Santa get all that awesome tech? From Kenneth, the Blue Elf, of course.
If Kenneth was going to be a true Christmas icon, he needed to make an appearance as a balloon in the holiday parades.
We also created a digital story book to bring the whole thing to life.