2012 ECD / CW
Technology has become the fastest growing source of waste on our planet. This statistic prompted Best Buy to promote their e-cyling program on the most appropriate day of the year - Earth Day.
We also created a billboard in Times Square that was, you guessed it, made completely from electronics to be recycled.
We created a micro-site (yes, this is when micro-sites were a thing) where consumers could pledge to do their part and pass it along to someone else. That person, in turn, did the same and whoever had the longest chain of influencer would win.