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JCPENNEY
JUST GOT JINGLED
2014 ECD
Retail during the holidays. It's madness. This year, JCPenney wanted to put a strong message out into the marketplace beyond price and promotion. They wanted to stand for generosity. But we didn't want to simply give. We wanted to give an even better gift - the gift of giving. This turned into a generosity movement we called "Just Got Jingled."
Check out the official unboxing video.
A website acted as the hub of generosity. It included fun shareables as well as a Pinterest board of giving ideas and inspiration. The movement was aggregated with #justgotjingled.
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