Best Buy asked us to develop a promotional partnership with the film Despicable Me from Universal Pictures. Instead of creating the typical sale or exclusive product offer, we did what Best Buy does best - used technology to enhance entertainment. Now, it certainly wasn't easy to get the theaters to play along. But once they did, we created history. The first ever mobile application designed to be used in the theater. Introducing Best Buy Movie Mode.
The app was promoted with TV spots.