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JCPENNEY
TWEETING WITH MITTENS
2014 ECD / CW
Two weeks before the Super Bowl, JCPenney came to us with a request. Promote their Winter Olympics GO USA Mittens program during the Big Game. With no budget and not much time, this is what happened.
PRESS
In addition to the Super Bowl stunt, we were asked to create a piece of content to celebrate USA Skier, Ted Ligety.
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